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THE WEB GOES LOCAL Local is hot in the online marketing space. The most recent Kelsey Group report show that consumers are using the Internet more and more to find information before they make a local purchase. The latest statistics show that 76% of consumers use the Internet to find buying information when shopping locally. More importantly, when consumers combine searching with a location, known as a localized search, approximately 45% indicated that they had a 'buying intention."
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THE RISKS FOR NATIONAL BRANDS National brands work hard to create and sustain equity and their flagship websites nearly always adhere to the positioning and graphic standards set forward by marketing leadership. However, this is not always true when local websites are developed by dealers, franchisees, or local chapters who often do not have the guidance or tools to maintain consistency.
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- Corporate designs 50-90% of local website interface.
- Local office manages/maintains their own website content.
- Corporate approves content in a real-time, managed process.
- Similar unique URLs are assigned to all local office websites that brand local markets.
- All unique sites are submitted to all major search engines.
- Total linkage...Local Office to local office to corporate.
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REPLICATOR is a powerful, yet simple content management solution that addresses the needs of both national brand leaders and local business managers. It allows corporations and non-profits to take advantage of the Internet's ability to leverage brand equity, insure marketing compliance, and still give local managers the opportunity to create an individual, localized marketing tool to maximize response in their market.
REPLICATOR provides your local managers with their own web site (unique website address, unique content and imagery), linked to each other and to your corporate site.
SEARCH ENGINE BENEFITS REPLICATOR gives you the ability to create an unlimited number of websites with a consistent message for targeted audiences, which happen to point to each other. Thus, PageRank improves, page relevancy increases, and all of your sites are found on search engines, faster, easier, and more often. Over 85% of consumer research begins online with a desire to find a business solution within 15 miles of the consumer's location. REPLICATOR help you to put a more localized message in front of that local search audience.
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- Rapid deployment of hundreds or thousands of localized websites can be managed by non-technical marketing personnel at the national or local level.
- Centralized control is maintained over brand or product positioning, content, logo/identity usage, etc.
- Local manager can fully customize those areas designated for local content.
- National marketing leadership can easily review and approve local content edits before they are live.
- Both national and local content editors can use a simple WYSIWYG editing environment to modify webpage content.
- Enhanced search engine visibility through network of linked local websites.
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- Corporate-owned store locations
- Franchisee or co-op members
- Aligned Dealer Networks
- Non-Profit Local Chapters
- MLM Rep Networks
- Value-Added Resellers (VARs)
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REPLICATOR is a revolutionary solution for national brand marketers who want to capitalize on the local shift in the online space by empowering their local managers and partners.
Contact us to learn more...
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