In June 2008, Starmark International launched the debut issue of Time Matters, the first-ever eNewsletter for business travel pioneer DayJet. The innovative air carrier, which revolutionized the concept of per-seat, on-demand regional jet service, charged Starmark with creating a communications vehicle to inform, build loyalty and motivate existing business travelers and prospects to increase their DayJet usage.

Starmark responded to the challenge by creating an exciting interactive online newsletter designed to appeal to executives, professionals and other time-pressed business travelers. Concise and easy-to-read, the articles include a mix of company news, special promotions, travel tips and profiles of current DayJet members, highlighting how on-demand jet service helps them significantly increase efficiency and achieve their business objectives. Starmark strategically designed the eNewsletter to be crisp, business-oriented and professional, to appeal to its target audience, but also colorful, readable and eye-catching, to appeal to their sensibilities. Read Time Matters at http://newsletter.dayjet.com