Wanting to extend the availability of their home warranty products to allow real-time online purchasing, Total Protect turned to Starmark International's Interactive Group for a personalized, consumer-facing solution and were thrilled with the results. Starmark programmed a custom software solution that allows homeowners to select and purchase TotalProtect Home Warranty plans online in five easy steps. The site, www.totalprotect.com
, recommends plans unique to the customers area of residence and allows visitors to purchase plans directly from the site. Fully integrated into TotalProtect's enrollment database, the site uses a SOAP interface, which Starmark supported with Lasso and AJAX programming. As with any consumer-friendly site, Starmark included an FAQ page, customer testimonials, and a fully interactive flash presentation to inform homeowners about the importance of protecting against costly home repairs.