Having recently developed and launched a website for Phoenix Brands' RIT Dye  (www.ritdye.com), Starmark is continuing its interactive work for the household care and laundry brands company, developing a robust corporate site that showcases Phoenix Brands' portfolio of detergents and fabric softeners. The site, www.phoenixbrands.com, shows the breadth of products Phoenix has to offer, including an intuitive delineation between U.S. and Canadian household brands. Additionally, Starmark leveraged its proprietary back-end software platform, QuickwebPro, to provide a data capture form for interested retailers, allowing them to quickly request more information, which is then fed directly to Phoenix Brands' database.