With online users receiving a barrage of summer travel emails, Starmark had to develop an über-unique email blast for its client the Greater Fort Lauderdale Convention and Visitors Bureau. Their viral video "Two-for-One for Everyone" illustrates the destination's Summer of Discovery two-for-one program in an unexpected and fun way, and has resulted in high click-thru rates as well as positive feedback on the creative. The viral video was launched in May, via email blast, www.youtube.com and www.sunny.org/uber.