The Rit Dye commerce system was greatly streaminlined making ordering friendly for customers.

Rit Dye (www.ritdye.com) from Phoenix Brands, including Rit Dyes and Fabric Treatments, offers from a rainbow of colors to tough laundry problem solvers, to meet a wide range of fashion, redecorating, craft, and fabric care needs. Starmark Interactive's mission was to greatly enhance and streamline the eCommerce process for both consumers and the Rit Dye fulfillment center. A dedicated ecommerce system serves both consumers and professionals with products to create unique fashions - from simple to extensive — converting clicks into sales.