As the recently announced agency of record for University of Miami School of Business, Starmark International has concepted and launched an effective integrated recruitment campaign for the school's Executive M.B.A. and M.B.A. for Working Professionals programs. By leveraging online and offline tactics such as pay-per-click on Google, MSN and Yahoo, direct mail and email broadcasts as well as print, outdoor and online advertising with a call to action to "attend an information session", Starmark drove record numbers to the landing page, umleaders.com via vanity URLs and received more RSVPs than the school had experienced through past campaigns. In total, the campaign reached an audience of over 14 million South Florida residents and achieved an "open rate" exceeding 17% - almost 15 times the industry average – for the email blast alone. For more information about Starmark and its support of institutions of higher education, visit www.starmark.com or call 954-874-9000.