Merge Field: Merge Fields are a way to dynamically populate an email with information.

Forward to a friend: is a merge field that brings you to a small form that takes an email and forwards it in tact to the desired email address.

code:
{{{forwardtofriend}}}

example:
< a href= '{{{forwardtofriend}}}' >

First, Last, Company: Merge fields that enter first name last name and company name.

code:
{{{first}}} {{{last}}} {{{company}}}

example:
Dear {{{first}}} {{{last}},

Your {{{company}}}, was shortlisted to be eligible for 2009.