The Materiel Command (MATCOM) division of the U.S. Marine Corps is responsible for the logistics of equipping and moving military personnel wherever needed, anywhere in the world and on a moment's notice.

Because MATCOM's mission and position were not clearly defined, it retained Starmark to refresh its image through a complete branding program and communications plan promoting its function within the government. The focal point was a strong visual expression and attitude engendered by the "Can Do!" tag line. This was reinforced with a redesigned and reorganized Website, animated logo, digital presentation and several videos, as well as a distinctive lapel pin worn by officers. In addition, Starmark's Custom Publishing division conceived and produced an informative internal magazine designed to rally the troops from within and extend the new brand identity.

GSA Contract#: G5-23-F-0397K SIN 738-8, SIN 738-12

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