Starmark developed the INtrack system for Integrated Marketing, and it was such a huge success, it is now a competitive difference they offer to all their clients.

How do you manage the marketing budgets of over 30 brands under the Unilever umbrella? That's the challenge faced by Integrated Marketing. We're talking millions of dollars across many products, regions, stores — all needing results and analysis when the promotions end.

Starmark was enlisted to build a custom Web-based application allowing the client, promotion managers in the field and Integrated Marketing to log in, get current information and run numerous reports, all in real time. This creates a huge value-add for Integrated Marketing to pass along to its clients. The application was ultimately branded the "inTRACK" system, and is only available through Integrated Marketing.

To find out how Starmark can build a custom online application to solve your business challenges, contact us now.