Atenda leverages ChannelPro for everything from employee business cards to regional newsletters.

Atenda Healthcare Solution Grows from Regional Player to National Brand with ChannelPro

Challenge: As Florida's leading provider of home healthcare care services for more than a decade, Atenda Healthcare Solutions, sought to expand its brand and health care provider services nationwide. However, with more than one million managed care lives served in the state, out-of-state physicians hospitals and national health plans viewed the healthcare management company strictly as a regional player. Atenda turned to Starmark to break out from its geographical confines and become the nation's preferred single point of contact at home healthcare provider.

Solution: Beyond creating a visual branding system and clear family brand hierarchy encompassing Atenda's Home Infusion Pharmacy, home nursing and home medical equipment lines of business, Starmark leveraged ChannelPro to apply its brand guideline consistently nationwide.

Results: ChannelPro, a web-based channel marketing solution, enabled sales representatives to create and order brand-consistent collateral such as business cards, envelopes and letterheads and automated many of Atenda's channel marketing communications processes. ChannelPro also helped close the loop on marketing and sales for maximum ROIM (Return On Integrated Marketing) by evaluating which channels and tactics are most successful. As a result, health plans, doctors and patients nationally and internationally began to discover the value of Atenda Healthcare Solutions as a single point of contact for home care services.