Challenge:
As one of the world's premier operators of all-inclusive couples and family-oriented resorts, Unique Vacations Inc. works with tens of thousands of independent travel agents. The challenge was to create a series of postcards and fliers that maintained Sandals/Beaches brand standards but still allowed travel agents and partners to customize the collateral for individual use.
 
Strategy:
Create a branded platform, which would allow travel agents worldwide to create added value promotions, including gift cards, special event invitations and vouchers for free gifts directly for their customers, while still maintaining the Sandals/Beaches brand standards.
 
Solution:
Starmark first created an online platform, branded as a "Marketing Concierge," that enabled travel agents to order fully customized sales promotions collateral. By leveraging ChannelPro, Unique Vacations, Inc. has been able to maintain a consistent look and feel in each of the direct mail and mass distribution promotions while still conveying travel-agent specific information on each piece of collateral. This not only helped reduce costs, but also worked to connect customer incentives with Sandals and Beaches properties and elevate its brand identity.