Challenge:
How do you co-brand marketing materials for a dual channel partnership with both travel wholesalers and travel agents? Outrigger senior management searched the globe and found Starmark's flexible online co-branding system, ChannelPro.

Strategy:
Launch the promotion with a core group of travel agents and wholesalers. Allow travel agents to chose their wholesale partner for each promotion. Keep their relationships with their favorite wholesalers intact.

Result:
Increased potential growth and a competitive benefit for all participants. Increased communications capabilities through automated email marketing and responses. Decreased marketing staff time (emails and faxes) to approve channel member marketing fund participation and brand use.